Newspaper article St Louis Post-Dispatch (MO)

2 Books Help Female Entrepreneurs

Newspaper article St Louis Post-Dispatch (MO)

2 Books Help Female Entrepreneurs

Article excerpt

Women-owned businesses in this country employ more people than Fortune 500 companies do worldwide, according to the Small Business Administration.

But two-thirds of the women who apply for a start-up business loan are required by lenders to have their husbands co-sign the note, according to the Center for Policy Alternatives.

Obviously, the path women take to create successful small businesses is still fraught with hazardous holes in obtaining financing, contracts and support systems.

Two recent outstanding paperback books may be able to help. They describe the overall picture of the status of women-owned businesses and offer a wealth of knowledge to aid this group of entrepreneurs.

One is titled "Busine$$ Capital for Women: An Essential Handbook for Entrepreneurs" (Macmillan, 302 pages, $16.96), by Emily Card and Adam Miller.

The other, written with the African American businesswoman in mind but adaptable for all women, is titled "About My Sister's Business: The Black Woman's Road Map to Successful Entrepreneurship" (Simon & Schuster, 252 pages, $12), by Fran Harris.

The first book paints a detailed picture of how female entrepreneurs are faring in the marketplace, while the second provides a personal view on life as a female entrepreneur. The author acts as both seasoned mentor and enthusiastic but tough coach for her readers.

In the year 2000, more than 40 percent of all American businesses will be women-owned, forecasters predict. And those businesses, strong now, are skyrocketing, write Card and Miller.

"Capital - the money to create, run and grow your business - has historically been denied to women," the authors write. But, "money awaits - from savings, friends, banks, venture capitalists, the government and public markets."

The authors focus on how to obtain that money

Some examples include:

Venture capital funds aimed at women. …

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