A television advertising campaign featuring children of
Anheuser-Busch Cos. Inc. employees will open Monday, July 22,
during prime-time coverage of the Olympic Games on NBC. The
campaign sends a personal message against underage drinking from
parents who work for the brewery.
Instead of compensating employees' children who take part in
the commercial, A-B is making a donation each time the spot airs to
the Screen Actors Guild Foundation to help fund college
scholarships and to maintain health insurance for SAG members and
their families. The amount donated could reach as much as $100,000
The commercial will run on a variety of programming on the
major networks and CNN, BET, A&E and the Discovery Channel. The
spot is part of a larger advertising campaign produced by DDB
Needham-Chicago that includes similarly designed print ads that
will run on billboards and in selected national publications, such
as Time, USA Today, Good Housekeeping, Reader's Digest and
LOCAL FRONT: The St. Louis Rams have made Feld Southpointe
Toyota their official car dealer. As part of the sponsorship deal,
Feld Southpointe will supply the Rams organization with several new
Toyota cars and sport-utility vehicles. In return, Feld Southpointe
Toyota will have commercials in the Trans World Dome, special Rams
appearances and giveaways at the dealership, as well as other
Feld Southpointe's advertising agency, Brighton Agency, helped
negotiate the sponsorship deal and will be creating the advertising
at the Dome. Brighton will also help promote Rams sponsorship at
the dealership with Rams signage and point-of-sale materials, Rams
clothing for Feld Southpointe employees, tailgate parties,
giveaways and more.
Feld Southpointe Toyota is at 11771 Tesson Ferry Road in South
St. Louis County. . . .
TWBA Chiat/Day has recently won three new accounts: The
Republic of Tea, Orbis Group and Purgatory Resort.
TBWA will develop and produce the first-ever media advertising
for the Novato, Calif.-based tea and herb distributor.
Orbis selected TBWA to create a campaign for "America's House
Call Network," a web-site network connecting the healthcare
Purgatory Resort of Durango, Colo., has awarded its advertising
assignment to TBWA Chiat/Day. The shop will be developing a print
campaign to promote the resort in regional and national
publications. . . .
Drone & Mueller and Associates has been selected to create and
produce marketing communications for SCS Compute, a provider of tax
preparation and accounting software for tax and accounting
professionals. Drone & Mueller is responsible for direct marketing
programs, advertising, collateral materials and public relations. .
HealthLink Inc., a subsidiary of RightChoice Managed Care Inc. …