Newspaper article St Louis Post-Dispatch (MO)

Morning Briefing Eye Openers

Newspaper article St Louis Post-Dispatch (MO)

Morning Briefing Eye Openers

Article excerpt

Doggone it, where is BILL VEECK when you need him?

It would take somebody such as the late Browns/Chicago White Sox marketing whiz to fully appreciate the way the Chisox are showing that baseball has indeed gone to the dogs.

The White Sox, which Veeck owned from 1959-61 and 1975-80, are inviting fans to bring their dogs to the Aug. 28 afternoon game against the Milwaukee Brewers in Comiskey Park, a Bloomberg Business News blurb says.

The "Dog Day of Summer" promotion is the last of five novelty promotions held by the White Sox this season. Others were based on used cars, stupid human tricks, romance and carnivals.

Some wag might say the pooch promotion falls in the category of "stupid human tricks," but that's a tail for another day.

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Add Dog Daze: ROB GALLAS, the team's senior vice president of marketing and broadcasting, was reminded of the club's ill-fated Disco Demolition Night, held July 12, 1979.

The crowd was invited to bring disco records to the ballpark for a between-games bonfire at a doubleheader against the Detroit Tigers.

However, fans peppered the field with records in the first game, a 4-1 White Sox loss. Then a riot broke out as fans stormed the diamond between games, forcing Chicago to forfeit the second game.

Gallas doesn't foresee similar difficulties with the upcoming dog day, which will include free grooming tips and pregame veterinarian exams.

"We've tapped into a lot of expertise to prepare for the event, including the people who run dog shows and obedience schools," said Gallas , who expects a crowd of 200-400 dogs.

If nothing else, the promotion should be a howling success.

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Conjuring up an image of ALBERT BELLE as victim might be difficult, but the Cleveland Indians' left fielder actually became the prey during a radio station stunt Wednesday morning in Anaheim, Calif., reports SHELDON OCKER of the Akron (Ohio) Beacon Journal. …

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