Newspaper article St Louis Post-Dispatch (MO)

Santa Should Bring Firms Deprogrammers

Newspaper article St Louis Post-Dispatch (MO)

Santa Should Bring Firms Deprogrammers

Article excerpt

"We know nothing about motivation. All we can do is write books about it." - Peter Drucker - Here's my wish/prediction for the corporate fad of 1997: Devolution.

Yes, maybe this is the year to declare the "science of management" a failure because management is, basically, a waste of time. Instead of yet more management programs, we need deprogramming.

As my friend Craig Cantoni likes to point out, companies start with no bureaucracy - just a leader, and employees who think they're important because they are, and customers who think they're important because they are. And so the company grows and that's when bureaucracy starts to evolve. No one calls it bureaucracy, of course; they call it management. And that's when structure becomes more important than leaders, customers, employees. It is a pact with the devil of predictability. Remember "zero-based accounting"? I'd like to suggest that companies begin 1997 with "zero-based management." The first place to start is to get rid of rules. The chief misconception of bureaucrats is that rules solve problems. Rules are a failure of leadership. Here are couple of examples of good place to begin the Devolution process: I recently attended the annual Services Marketing Symposium (put on by Dr. Steve Brown and Arizona State University), where I met Dave Ridley, the vice president of marketing and sales for Southwest Airlines. In describing the atmosphere at Southwest, he said a person walking down the halls of headquarters will almost always hear laughter coming from various offices, despite the fact that the airline industry is as brutally competitive as any on the planet. One of the jokes at Southwest is how competitive their industry is. (Sample: "How to make a small fortune? Take a large fortune and go into the airline business. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.