Newspaper article St Louis Post-Dispatch (MO)

Book Tells How to Hire and Hold Entry-Level Employees

Newspaper article St Louis Post-Dispatch (MO)

Book Tells How to Hire and Hold Entry-Level Employees

Article excerpt

Forget just finding good teen-age help during the winter holidays. The entry-wage hiring crunch is officially on, and managers in all businesses are feeling the pinch.

A McDonald's in South Dakota is offering $25 to potential employees just to fill out an application.

A Circle K in Dallas had to shut down for a week because it didn't have enough employees to fill half the shifts. More than half of the shops at the Denver International Airport couldn't stay open their full scheduled hours during the airport's opening week. Even with two years' notice, the shops were unable to find enough help. "Now Hiring" signs are everywhere, and with good reason: According to the Census Bureau, the number of 16- to 19-year-olds fell from 16.6 million in 1980 to 14.3 million in 1994. At the same time, it's estimated that the fast-food industry alone employs more than 9.4 million and is expected to hire 12.5 million by 2005. Overall, a whopping 89 percent of all workers in America are paid hourly, making the need to fill entry-level positions that much more necessary. If you need good ideas on how to find and keep those precious entry-level employees, read a paperback out titled "Now Hiring! Finding & Keeping Good Help for Your Entry-Wage Jobs" (American Management Association, 184 pages, $17.95). Sometimes paperback books written by small-business people have more solid information than all the academics and management gurus combined can produce. Such is the case with this book, which is written by Steve Lauer and B. Jack Gebhardt. Lauer is the owner or franchisee of several successful Subway outlets; Gebhardt is a free-lance business writer. Much of the book is based on Lauer's experience facing the entry-level hiring squeeze and describes what he has done to lower his turnover rate and continue to inspire employees to work hard for him. …

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