Newspaper article St Louis Post-Dispatch (MO)

Bodine Truck Team Has New Binding Relationship

Newspaper article St Louis Post-Dispatch (MO)

Bodine Truck Team Has New Binding Relationship

Article excerpt

In NASCAR, the battle cry is "win on Sunday and sell on Monday."

Companies that sell everything from breakfast cereal to laundry soap - plus beer, tobacco, tires, a cable television channel and professional wrestling - want their names on the race cars.

Product loyalty is huge among stock-car fans. Rusty Wallace backers wouldn't be seen dead with a can of Budweiser because their guy is sponsored by Miller. Among women fans, product loyalty is even greater at the super market, according to marketing studies. This weekend at Walt Disney World Speedway, that marketing strategy takes on a whole new twist. Geoff Bodine, a Winston Cup veteran who has a few miles on him, fields two entries in the NASCAR Craftsman Truck Series. Last year's driver Dave Rezendes, who won three times in a Bodine entry, will be joined this year by Tammy Jo Kirk in Sunday's first race of the season. That Bodine would team with a woman driver in truck racing is surprising enough to those who have followed his career over the years. But it gets better. In November at Atlanta Motor Speedway, a news release was issued to announce this partnership. In part, it read: "Bras continue to get racier. The Lovable Company, one of the world's largest and oldest independent bra manufacturers, announces its title sponsorship of NASCAR driver Tammy Jo Kirk and Geoff Bodine's NASCAR Truck Team." "Lovable has become part of my vital racing equipment," Kirk said in the news release. "Kirk, the first female driver to compete in the NASCAR Craftsman Truck Series, will make history as she straps into her electric pink truck with Lovable's hearted-shaped logo . . ., " continued the release. At a news conference, Bodine laughed and said, "I've got a girl driver, a bra sponsor and a pink truck. I never thought I'd see that day. Seriously, though, I really do feel like Tammy Jo is going to be the girl that makes it in Winston Cup. I think she'll make it there. "She started out with motorcycles, and just riding motorcycles on a mile flat track makes you pretty tough - mentally and physically," Bodine continued. "I'm not criticizing any of the girls who have tried to get into Winston Cup racing in the past, but they have all lacked one of those things. …

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