Newspaper article St Louis Post-Dispatch (MO)

Animal Instincts Advertising World Goes Wild (Kingdom)

Newspaper article St Louis Post-Dispatch (MO)

Animal Instincts Advertising World Goes Wild (Kingdom)

Article excerpt

Judging by the Super Bowl and every-day TV, it seems advertising's going to the dogs . . . not to mention cats, cows, alligators, penguins, elephants, rhinos, bears and other creatures.

Ad land has become something of a Noah's Ark. PepsiCo's Village Bears danced and its cows raided store shelves. Leather jacketed dive-bombing pigeons bent on dropping a little present, paint Nissan Motor Corporation USA's cars as tough to catch. And a dog exerting "mind over master," gets to take a Nissan Pathfinder on a late night joyride.

Showing commuters on donkeys suggests an alternate way to reduce car insurance than calling Geico. A herd of rhinos demonstrate how Mercedes Benz is the car for the "jungle out there." "They created an unexpected environment from which a key marketing point could be addressed," said Michael Drazin, a spokesman at Interpublic Group's SMS/Lowe & Partners, Mercedes's agency. A turtle in a squeaky cage highlights BMW's speed, Merrill Lynch & Co. remains bullish on the bull and Dreyfus Corp.'s lion still roars this winter. Rolo's elephant can't forget the candy's intoxicating taste - and 20 years late swats the boy who once deprived him of it. Coca-Cola Co. may have led the pack with a couple of animated polar bears and swimming elephants. But the popularity of Anheuser-Busch Co.'s frogs, ants, Clydesdales, penguins and now turtles, has opened the barn doors.th "There's nothing new you can say about Budweiser," said David Vadehra, president of New York research company, Video Storyboard Tests. "All you need do is get my attention. Animals do that even better than children." Budweiser's has been the most popular campaign in the United States the past two years, said Vadehra adding that the success of the movie "Babe" may have also intensified the rush to the stable. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.