Newspaper article St Louis Post-Dispatch (MO)

Sweet Fun: Complex Candy Novelties Grab Youngsters Today

Newspaper article St Louis Post-Dispatch (MO)

Sweet Fun: Complex Candy Novelties Grab Youngsters Today

Article excerpt

Pink bubblegum and red lollipops won't satisfy kids' cravings for sweets today.

They want candy rats, slimy green bubble gum and vibrating suckers, according to some of the 9,000 candy makers gathered in Chicago for the first-ever "All-Candy Expo," a trade show sponsored by the National Confectioners Association.

"Kids have really changed," said A.G. Atwater, president of Amurol Confections in Yorkville, Ill. "Before, you could amuse a kid with something really simple, but now you have to do a lot more." Amurol, a division of the Wm. Wrigley Jr. Co., manufactures novelty bubble gum and candy. The company's products include Green Slime bubble gum, which dissolves unless it's chewed quickly, and Grow Gum, which is formulated to expand as it's chewed. "Kids are just not interested in buying conventional bubble gum," Atwater said. If Gummi Bear candy seems too tame, the Herman Goelitz Candy Co. Inc. of Fairfied, Calif., makes a 10-inch long Pet Rat gummi candy in five flavors. It comes with care and feeding instructions. …

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