Newspaper article St Louis Post-Dispatch (MO)

Another Top-10 Rating Proves Time's Not Up for `60 Minutes'

Newspaper article St Louis Post-Dispatch (MO)

Another Top-10 Rating Proves Time's Not Up for `60 Minutes'

Article excerpt

THE granddaddy of all newsmagazines, CBS' "60 Minutes," is going where no other program has ever gone before.

With last week's Nielsen numbers, "60 Minutes" has been assured of ranking among the top 10 shows for the season, which would be its 20th consecutive year in that grouping.

"It's kind of one of those magic numbers," executive producer Don Hewitt said. "We've never chased ratings, they chased us." There hasn't been another program in the history of television to put together a streak of top-10 finishes like "60 Minutes." In fact, none has ever come close. Three comedies starring Lucille Ball ("I Love Lucy," "The Lucy Show" and "Here's Lucy") combined for 16 seasons in the top 10, with 10 in succession. CBS' classic Western, "Gunsmoke," had 13 top-10 seasons, seven of them in a row. Hewitt maintains the show has succeeded without specifically targeting the sweeps periods - used by stations to set future advertising rates - for particularly juicy stories. …

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