Action for Children's Television to Close

Article excerpt

ACTION for Children's Television (ACT), a national organization that advocates better television for children, has announced that it will close its doors at the end of 1992.

The Cambridge, Mass.-based group has worked for more than two decades to advocate public-interest laws that apply to children's programming.

"With the passage of the 1990 Children's Television Act, this goal has been achieved," Peggy Charren, founder and president of ACT, said at a press conference last week. "People who want better TV for kids now have Congress on their side."

The Children's Television Act of 1990 requires broadcast stations to limit the amount of advertising aired on children's television and provide programs that meet "educational and informational" needs of children - as a condition for license renewal. It also establishes a process whereby citizens can hold broadcast stations accountable.

"It's time to expand beyond the public policy arena - which is really where ACT has devoted most of its efforts," says Ms. Charren, a grandmother who started ACT in her living room in 1968.

Even if the television law is a major victory, ACT's closing should not be an occasion for broadcasters to "break out the champagne," joked Charren at one point during her remarks at Harvard University's Graduate School of Education. …


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