Newspaper article The Christian Science Monitor

No More Winter Coats in June!

Newspaper article The Christian Science Monitor

No More Winter Coats in June!

Article excerpt

ON a 90-plus degree day at the end of summer, the scene at Northshore Shopping Mall in Peabody, Mass., is typical: Hardly a pair of shorts or a bathing suit are in sight.

Retail stores are stocked with fall and early winter merchandise. To put customers in the mood, some shops are turning up the air conditioning.

"Years ago, people would get upset when they'd see fall clothes in July, but now I think they're getting used to it," says a cashier at a major department store in Boston.

Although some shoppers maintain that the practice of clearing out summer merchandise for the fall line has moved earlier into the summer, the trend is actually the reverse, says Janet Mangano, a retail analyst with Burnham Securities in New York. "At one time, merchandise was coming out in June. Now it's closer to season."

Sears, Roebuck & Co. began introducing fall clothing as early as mid-July, and "by mid-August, {the stores} are fully stocked," says spokeswoman Mary Jean Houde. May Department Stores similarly stocks its stores in mid-July, says Jim Abrams, a company spokesman. …

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