Newspaper article The Christian Science Monitor

Hanoi Fair Banks on US `Coming Back'

Newspaper article The Christian Science Monitor

Hanoi Fair Banks on US `Coming Back'

Article excerpt

LONG before President Clinton lifted the embargo on trade with Vietnam, there was a black market for American goods. Some Vietnamese washed their clothes with Tide, dealt with their dandruff with Head and Shoulders, brushed their teeth with Colgate, stop for a Coke break, and let M&Ms melt in their mouths.

So it is not surprising that the first United States trade fair in Vietnam is attracting some interest. Forty companies have signed up, including Coca Cola, General Motors Company, IBM, General Electric, and United Technologies, according to Hung Le, one of the show's organizers. PepsiCo will be the main sponsor of the show, scheduled to take place April 21-24 in Hanoi.

The trade show organizers, who had scheduled the event even before President Clinton lifted the embargo on Vietnam, say they are more hopeful now that small and medium-sized companies will sign on.

"Until the embargo was lifted, it made no sense for a company to bring their goods {to a trade show} and then have to bring them back again," says Peter Tran, another organizer of the upcoming trade show. …

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