Newspaper article The Christian Science Monitor

Older Women on TV Are Either Absent or Sadly Demeaned

Newspaper article The Christian Science Monitor

Older Women on TV Are Either Absent or Sadly Demeaned

Article excerpt

Goodbye, Angela.

When the drama ended on "Murder She Wrote" Sunday evening, Angela Lansbury, in her role as master sleuth Jessica Fletcher, sat down at her trusty typewriter and tapped out a message to her viewers.

"Dear Friends," she began. "Tonight ... you have watched our last and final weekly episode. My gratitude and appreciation to all of you ... who along with me have solved 264 murder mysteries over 12 great years." She signed it, "With love."

Her affectionate farewell signals a double loss. It marks not only the end of a popular whodunit, but also the disappearance from TV of a mature actress beloved for her portrayal of a smart, classy mystery writer.

Ms. Lansbury's departure comes just weeks after a study reveals the minimal presence of women like her in television programming. Called "Virtually Invisible: The Image of Midlife and Older Women on Prime Time TV," the report offers an overview of women in entertainment roles, from 1973 through 1994. Conducted by the University of Pennsylvania's Annenberg School of Communication, it was sponsored by the American Association of Retired Persons.

The majority of characters portrayed on prime-time television continue to be young and male, according to the report. Despite a recent increase in the presence of young women, roles for midlife and older women remain limited and stereotypical. While older male characters tend to be defined by their occupation, older women are defined by their marital status and their relationship to family.

Women 65 and over receive the least attention. Even when they do appear, they're often portrayed as ineffective or weak. Only a quarter of major female characters in this age group are cast in positive roles, as "heroes," compared with more than half of their male counterparts. "The presentation of highly effective older women in network television entertainment is indeed a rare phenomenon," the report states.

When researchers analyzed 50 prime-time scripts treating older characters in some depth, they found more than half of older women being ridiculed, while only 20 percent of older men endure such indignities. …

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