Newspaper article The Christian Science Monitor

Core Concepts in Media Literacy

Newspaper article The Christian Science Monitor

Core Concepts in Media Literacy

Article excerpt

THE Center for Media Literacy in Los Angeles produces resource materials for teachers. Here are some excerpts from what they consider the core concepts of media literacy:

All media are constructions. Media are carefully manufactured cultural products. They create an emotional experience that looks like reality, but of course is not - because it is all made up by people who select this picture and edit those words or include this scene while another 20 versions land on the cutting-room floor.

Media use unique 'languages.' The language is unique to each medium - whether newspapers, TV game shows, or horror movies. Scary music heightens fear, camera angles convey relationships, headlines signal significance. Understanding these languages heightens our appreciation of media experiences and makes us less susceptible to manipulation. The best way to understand how media are made is to make them: Media production and analysis are two sides of the media-literacy coin. Audiences 'negotiate meaning.' No two people see the same movie or hear the same song on the radio. Skillful readers and viewers examine different stylistic features of a media product and pay attention to the context in which the message occurs. …

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