Confidence Runs Mile-High for the New Team in Town Some Credit Canadian Skaters, Some Point to Coach, but All Denver Expects Stanley Cup for Avalanche

Article excerpt

In the land of rodeos and Broncos, they are suddenly learning to appreciate a good body check and how to pronounce French-Canadian surnames.

Feeding Denver's newfound passion for ice hockey is a sense that the Mile-High City may be on the cusp of bringing home its first professional sports championship.

True, the football Bronco's have come close - reaching the Super Bowl - but they have lost time and time again. Those dashed hopes have been revived by a hockey team that only arrived last year.

"I've never been this passionate about a local team," shouts Holly McVey above the roar of a crowd watching Wednesday night's televised, series-clinching 4-to-1 win over Detroit. "This is the first team here in a long time that people believe in. We know we can win the Stanley Cup ... there's no doubt."

Denverites are among the most ardent sports fans in the nation, but that devotion has, so far, been based more on expectations than a tradition of trophy-winning seasons.

Like the football Broncos, the Denver Nuggets of the National Basketball Association are a perennial doormat and have never really come close to the NBA finals. The only team enjoying recent success has been baseball's Colorado Rockies, a team that made it to the playoffs last season in just its third year of existence.

Now, the fans are pinning their hopes on the high-flying Avalanche, which has become the hottest sports franchise around, both in terms of performance and its marketing appeal.

According to Rick Dudley, president of NHL Enterprises, the Avalanche rank in the top five when it comes to National Hockey League merchandise sales. …


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