Newspaper article THE JOURNAL RECORD

New Firm Focuses on Expanded Functions of Copy Shop / Such as Laser Printers, Personal Computers

Newspaper article THE JOURNAL RECORD

New Firm Focuses on Expanded Functions of Copy Shop / Such as Laser Printers, Personal Computers

Article excerpt

It seems as though the corner copy shop - you know, the one located right across from the bookstore at most universities - is s lowly becoming a thing of the past.

Almost gone are the days when you could go in and for two cents and get a copy of the English essay you spent the whole night working on or that company report that needs to be in Dallas tommorrow.

Don't misunderstand, you can still get copies for mere pennies, but nowadays, if you peer just a bit closer at what's inside the shops, you'll probably notice that there's more equipment there thanjust a copy machine.

You'll most likely find things such as laser printers, collaters, binders, cutters, personal computers with which to design your own business cards and of course, the ol' Xerox copying machine, ready to duplicate those notes to pass out to friends and classmates for that test coming up on Friday.

But the laser printers, the personal computers and the expanded functions of the typical copy shop are the main focus of a national firm that recently expanded into the Oklahoma City market with its first franchise called Alphagraphics.

Opened six weeks ago at 7314 Northwest Expressway, Alphagraphics offers a full line of printing needs for consumers, ranging from standard copies, to printing business cards to two-color printing.

Owned and operated by Bill and Rhonda Rinehart, the first Oklahoma City location of Alphagraphics is expected to turn a profit in "about six to eight months.

"We'll be profitable this first year," Bill Rinehart said. "We expect by the end of the year to be doing about $18,000 a month in gross sales."

Those sales will consist of your typical copy shop production - making copies, collating reports and perhaps some light typing.

The other sales will consist of full-blown printing - from notepads to order forms - and also self-service typesetting and disk-to-disk transfer of computer-stored information.

With 150 franchises located mainly in the southwest, Alphagraphics is based in Tuscon, Ariz. and is headed by Roger Ford, an ex-employee of Xerox.

"According to our industry sources and our own competitive tracking," Ford said, "we're the first company to offer this service on a retail level.

"Lasergraphics enables customers to enhance the appearance of their printed communications by changing typed material into attractive material at a fraction of the cost of the traditional typesetting," Ford said.

"Additionally, borders, clip art, and multiple columns of text may be added to professionalize the piece."

"We do all the features of a print shop," Rinehart said about his Oklahoma City location.

"But the things that makes us different. . .are the high-speed duplicators and the self-service typesetting equipment.

"A customer can come in and set their own type," Rinehart said. "Also, say a guy has a Wang word processor and he wants to transfer all of his data over to an IBM. He can come in here and we can put that on the converter for him which will save hours and hours of typing it in by hand."

About 10 percent of the data stands to be lost, Rinehart said, because of the differences in the programming of the various software. That 10 percent can be recovered by debugging the system or re-entering the information manually. …

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