Newspaper article St Louis Post-Dispatch (MO)

Squeezing into a Tight Parking Space Five Questions; New Airport Parking Contractor Looks to Compete in Crowded Market

Newspaper article St Louis Post-Dispatch (MO)

Squeezing into a Tight Parking Space Five Questions; New Airport Parking Contractor Looks to Compete in Crowded Market

Article excerpt

Since taking over the parking contract at Lambert-St. Louis International Airport in September, ABM Parking Services has taken steps to get the airport's SuperPark brand into the mainstream.

Lambert ABM General Manager Greg Frankhauser said the company has launched a colorful retro ad campaign as part of a marketing push and updated some features on the SuperPark website to let travelers know whether parking spots are available before they leave home.

The aim is to persuade travelers and others to use the Lambert- owned lots, which are closer to the terminals than the private garages surrounding the airport in north St. Louis County, Frankhauser said. Depending on what you want to spend for the parking, you can be in a terminal garage or a less-expensive perimeter lot, he said.

About a month ago, ABM deployed ambassadors to help SuperPark customers find their shuttles outside the airport terminals.

Before ABM, Central Parking ran the parking operations for the St. Louis Airport Authority. ABM has a three-year contract and recently presented the details of its marketing campaign to the Airport Authority.

- Have you received pretty good feedback to your ads?

We have. About three weeks after we put the ads up in the airport, I had an older lady call me who was standing in the TSA line and wanted to just to tell me that she liked the colors. She said, "It is very, very simple, but I really like the color."

- You mentioned the marketing push and getting the name out there. Is that indicative of the competition you face from private parking companies near the airport?

It is. Part of it, too, is that competition is good. It's good for the consumer. At the same time we want to make sure that folks know that it doesn't matter where you decide to go. But if you come here, guess what? You can't get any closer to the airport.

- Over at the garage outside Terminal 2, you get a lot of long- term parkers in what most people think of as an hourly garage. …

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