Newspaper article THE JOURNAL RECORD

The Spy Radio Programming Partners with KOSU in Stillwater

Newspaper article THE JOURNAL RECORD

The Spy Radio Programming Partners with KOSU in Stillwater

Article excerpt

The Spy radio programming is once again on the airwaves of Oklahoma, after years of maintaining an Internet-only presence.

"Radio has always been about drive-by traffic for cumulative audience," General Manager Ferris O'Brien said. "Your core audience is going to seek you out no matter what - if they have to dig a hole and stand on their head, they'll find a way to listen to you.

"But it's those other drive-by people who really round-out your signal consumption," he said. "And being a Web-based entity you really do lose a lot of those people without an airwaves presence. ... This partnership is going to help that."

KOSU, the NPR public radio station that serves the Oklahoma City market from Stillwater, is now broadcasting The Spy at night and on the weekends, KOSU Director Kelly Burley said. KOSU will simulcast many of The Spy's original online evening programs, including the exploration of music genres such as garage rock, psychedelic rock, rockabilly, jump blues, reggae, dub and ska.

KOSU will continue its own programming of popular shows such as A Prairie Home Companion, American Routes, The Blue Door Music Show and Folk Salad, Burley said.

No money will change hands in the partnership, Burley and O'Brien said. The Spy will benefit from greater market exposure and KOSU will benefit from updated programming in accordance with consumer feedback.

"It's kind of a unique partnership that we've been working on for months," Burley said. "We're thrilled from the standpoint that they already do such a wonderful job of tapping into the pulse of the community. And we're looking at creating more content through the community in order to create community through our content. So it's a win-win for both The Spy and for KOSU.

"It's somewhat of a departure for us, switching from a classical format - which we still offer on our HD2 service," he said. "But we feel that in order to build those community experiences that will help us survive in the future that this is definitely the direction we need to go."

Arbitron Inc. reported in its annual Public Radio Today study that public radio's popularity among younger audiences is growing, reaching record numbers in key demographics of the 18 to 24 and 25 to 34 age ranges by the end of 2011. …

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