Newspaper article St Louis Post-Dispatch (MO)

LG on Track; to Lead Field in New OLED TVs

Newspaper article St Louis Post-Dispatch (MO)

LG on Track; to Lead Field in New OLED TVs

Article excerpt

SEOUL, South Korea LG Electronics Inc. started taking pre- orders on Wednesday for the worlds first big TVs that use an advanced display technology promising startlingly clear images on wafer-thin screens.

The South Korean company said the 55-inch TVs, which use a technology called OLED and have a price tag of 11 million won, or $10,335, will be delivered to buyers in its home market next month. The new TVs will be available in North America, Europe and the rest of Asia before the end of March, LG said in a statement.

While LG becomes the worlds first company to bring a big-screen next-generation TV to market, its far from clear whether the bet will pay off because of the high cost and difficulties of manufacturing, cutthroat competition from rivals and diminishing returns from incremental increases in image quality.

TVs using OLEDs, or organic light-emitting diodes, feature images with enhanced clarity, deeper color saturation and sharper contrast than liquid crystal display TVs. …

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