Newspaper article THE JOURNAL RECORD

OKC Family's Cupcake Business a Tribute to Sara

Newspaper article THE JOURNAL RECORD

OKC Family's Cupcake Business a Tribute to Sara

Article excerpt

Sara Brinson of Oklahoma City was only 18 when she died suddenly of an undetected cardiac dysrhythmia, and her family mourned the loss of a life taken too soon.

The Brinson family also started a business in her honor, one that continues to create sweet, mouthwatering concoctions that the young lady loved to make.

Every holiday or family gathering, Sara Brinson made cupcakes. She loved to bake and create, and one day, Sara planned to open her own cupcake shop. Instead, Sara's family kept her memory and dream alive and opened Sara Sara Cupcakes on NW 9th Street in 2008 in her honor.

A family-owned and -operated business, Sara Sara Cupcakes now has three stores in Oklahoma City, and the succulent cupcakes keep selling. With names like Destin Key Lime Pie, Cherries Jubilee, Sir Elton John and Apricot Ricotta, the flavors are rich and the family is proud.

"Sara Sara Cupcakes is a tribute to Sara, but it has become something that if we didn't have, we'd miss it," said Sara's mother, Dana Brinson. "It's a way to help us remember Sara, but it's also a way to help people who come in. It's a way for us to help other families who lose a child too soon."

Sara Sara Cupcakes makes a profit, but it also works to educate others about heart disease. The business dedicates both profits and energy to benefit OU Medicine's Heart Rhythm Institute.

Still, running a family-owned business for a cause offers challenges and joys other businesses may not have. The Brinson family still grieves their loss, but they have come together as well. Sara's aunt, Toni Hoffman, who also managed the Iguana Cafe in Nichols Hills, initially began researching the idea of a cupcake bakery, visiting New York City, Chicago, Dallas and other locations to research how bakeries succeed.

Brinson's cousin, Eric Smith, was a chef in Chicago, but now is the chef that dreams up the sweet recipes for Sara Sara. …

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