Newspaper article The Christian Science Monitor

Amid Weak Sales, Nintendo Will Drop Wii U Price by $50

Newspaper article The Christian Science Monitor

Amid Weak Sales, Nintendo Will Drop Wii U Price by $50

Article excerpt

Nintendo will soon drop the price of its new Wii U console by $50.

In a press release today, Nintendo announced that starting Sept. 20, the Wii U Deluxe set would sell for $299.99, down from $349.99 at launch. Also on Sept. 20, Nintendo will release a Legend of Zelda: Wind Waker bundle - complete with the game, a bunch of limited-edition artwork, and a "GamePad with Zelda-inspired gold accents" - for $299.99.

So what's behind the announcement? Well, for one thing, the Wii U has been selling rather dismally. According to Reuters, Nintendo has unloaded 3.6 million Wii U units since launch, which sounds like a big number until you consider that the Wii U launched all the way back in November of 2012. Globally, in the months spanning April 1 and June 30, the Wii U sold a measly 160,000 units. (That figure is "really, really bad" Kotaku has noted. …

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