Newspaper article The Record (Bergen County, NJ)

Doughnuts (or Donuts?) Have Their Day

Newspaper article The Record (Bergen County, NJ)

Doughnuts (or Donuts?) Have Their Day

Article excerpt

June 1 is National Donut Day, but for one Entenmann's executive every day is doughnut day.

Lisa Mahon focuses on doughnuts 365 days a year as category director at Entenmann's. She is based out of Totowa, where Entenmann's, and two other baked-goods brands, Thomas' and Arnold's, which are owned by the same parent company, have offices and a distribution center.

Entenmann's, founded in Brooklyn in 1898 by William and Martha Entenmann, is now owned by the Mexican food conglomerate Grupo Bimbo and operated by its U.S. division, Bimbo Bakeries USA, which is based in Horsham, Pa.

Two years ago, Entenmann's joined with the Salvation Army to sponsor the charitable organization's annual celebration of National Donut Day. The Salvation Army in 1938 designated the first Friday in June as National Donut Day to honor the so-called doughnut lassies - - women who served refreshments to the troops during World War I.

As the category director for doughnuts, Mahon is overseeing the company's promotion of the event, which includes a contest to win free doughnuts for a year. The company is also offering to donate $1 to the Salvation Army for each new fan who likes the company on Facebook -- up to $25,000 -- and is hosting doughnut giveaways on June 1 in New York's Madison Square Park and in Chicago.

About 120 people work out of the Grupo Bimbo headquarters on Riverview Drive in Totowa, where Mahon is based. The building contains a distribution center where delivery staff for the Entenmann's, Arnold's, and Thomas' brands load up their trucks each morning at 5 a.m.; an outlet store; and marketing and support services.

The doughnuts sold in the eastern half of the country are made in Carlisle, Pa., in the country's largest doughnut factory. Entenmann's has five distribution centers in New Jersey.

Mahon grew up in Totowa and now lives in Sussex County. She spoke with The Record about National Donut Day and doughnut trends.

Most important question: d-o-n-u-t-s or d-o-u-g-h-n-u-t-s?

D-o-n-u-t-s. No "h" in our Donuts.

How do Donuts stack up? Is it one of Entenmann's biggest divisions?

Donuts are the biggest part of the business at this point.

What kinds of trends are you seeing in Donuts? …

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