Newspaper article The Record (Bergen County, NJ)

Teaneck Movie House Poised to Reopen in July

Newspaper article The Record (Bergen County, NJ)

Teaneck Movie House Poised to Reopen in July

Article excerpt

TEANECK -- The old seats will be replaced, the worn floral carpeting torn up and hauled out, and the sounds and sights will be digital when the iconic Cedar Lane Cinemas, shuttered since late last year, reopens this summer as Teaneck Cinemas.

Matthew Latten, the 26-year-old Long Island man who signed a 20- year lease on Wednesday to operate the theater, said the new movie house will keep some of its retro charm, but the upgrades will bring it into the digital age -- and keep in place the theater's well- known tradition of low prices by offering $5 matinees.

The announcement that the theater would reopen around July 1 was a "shot in the arm" for residents and business owners, who have anxiously wondered aloud over the last four months about the theater's fate since it showed its last movie in November.

The operator at the time, Nelson Page of Majestic-Star Entertainment, told The Record he couldn't afford the new digital projectors that will be required by the film industry.

The iconic theater, one of the major attractions to the township's main business strip, was among the many establishments there to close last year, including Louie's Charcoal Pit, a longtime favorite. Both closings raised concerns for the viability of businesses in the area, particularly those that relied on foot traffic from the movie house.

"It's an absolute net gain for Cedar Lane," Joseph Kessler- Godin, the owner of Smokey Joe's BBQ, said about the reopening. "Anything that is beneficial for Cedar Lane is good for all of the businesses on Cedar Lane, even if some of them are impacted less or more by the presence of a movie theater."

Latten is co-owner of Sayville Cinemas in Sayville, N.Y., on Long Island, which he said shared many things in common with the Teaneck Cinema.

"The whole business plan is centered around being family- friendly, family movies, cheap ticket prices and a friendly atmosphere," Latten said. …

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