Newspaper article Evansville Courier & Press (2007-Current)

Taco Bell Juicing Up Breakfast Drinks ; Mtn Dew A.M. Added to Morning Menu

Newspaper article Evansville Courier & Press (2007-Current)

Taco Bell Juicing Up Breakfast Drinks ; Mtn Dew A.M. Added to Morning Menu

Article excerpt

NEW YORK - Rise and shine. It's time for breakfast soda. Taco Bell said Friday it's adding Mtn Dew A.M. - a mix of Mountain Dew soda and Tropicana orange juice - to its breakfast menu, which was rolled out earlier this year at select locations. Separately, the industry tracker Beverage Digest said PepsiCo Inc. next year plans to introduce a drink made with juice, Mountain Dew Kickstart.

Mtn Dew A.M. is mixed in restaurants and only available at Taco Bell; Kickstart would be a packaged drink sold by PepsiCo.

John Sicher, publisher of Beverage Digest, noted giving consumers drink options for the morning is a way for companies to boost their performance. Overall, per capita soda consumption has been on the decline since hitting its peak in 1998.

Mountain Dew Kickstart also would be a way for PepsiCo to feed off the popularity of energy drinks, which saw sales volume grow by nearly 17 percent last year. Each of the top three brands - Monster, Red Bull and Rockstar - saw double-digit gains, according to Beverage Digest. …

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