Newspaper article International Herald Tribune

Nokia Phone Focuses on Emerging Markets

Newspaper article International Herald Tribune

Nokia Phone Focuses on Emerging Markets

Article excerpt

Nokia said its smartphone, the Lumia 510, would cost about $199 and be sold initially in places like India, China and Latin America.

Nokia, struggling to regain traction with its make-or-break line of Windows smartphones, introduced a moderately priced, Internet- ready model on Tuesday targeted at emerging markets around the world.

Nokia said the new smartphone, the Lumia 510, would cost about $199 and be sold initially in India, China, Latin America and some other emerging markets where the penetration of smartphones, unlike those in more mature Western markets, is still very low.

The new smartphone is the eighth in the Lumia line running the Windows operating system. Nokia is hoping the line will reinvigorate sales and is resting much of its future on its success, according to analysts.

Last week, Nokia reported a loss of EUR 969 million, or $1.26 billion, for the third quarter, as sales of Lumia smartphones fell to 2.9 million units from 4 million in the previous quarter.

Nokia, the global smartphone market leader until the arrival of the iPhone from Apple in 2007, is fighting to reassert its relevance in an industry that has become increasingly dominated by models running Apple's iOS and Google's Android mobile operating systems.

The 510 is the first step in a major expansion of the Lumia line announced last week to create a full range of alternatives to iOS and Android phones.

"With the Nokia Lumia 510, we continue to meet our commitment to bring Windows Phone to new, lower price points," said Jo Harlow, executive vice president of Nokia's smart devices business.

While the company, based in Espoo, Finland, has slipped in the global rankings during its two-year transition to Windows phones, it remains the No.2 maker of cellphones after Samsung. In the second quarter, Nokia sold 84 million cellphones worldwide while Samsung sold 93 million, according to Strategy Analytics, a research firm in Boston. …

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