Newspaper article International Herald Tribune

Rebranding Will Bring a New Name for the IHT ; Change Is Intended to Attract Larger Base of International Subscribers

Newspaper article International Herald Tribune

Rebranding Will Bring a New Name for the IHT ; Change Is Intended to Attract Larger Base of International Subscribers

Article excerpt

The paper, which had been called the International Herald Tribune since 1967, will be renamed in the autumn as part of an effort to increase The Times's international presence.

The New York Times Co. is planning to rename the International Herald Tribune, its 125-year-old newspaper based in Paris, and will enhance its Web site to appeal even more to international audiences.

Starting this autumn, the paper will be rechristened the International New York Times, reflecting the company's intention to focus on its core newspaper, The New York Times, and to build its international presence. Until then, the Paris-based paper will continue to be published as the International Herald Tribune.

Mark Thompson, the president and chief executive of the Times Co., said Monday in a statement that the company had recently explored its prospects with international audiences, and noted that "there is significant potential to grow the number of New York Times subscribers outside of the United States."

He added: "The digital revolution has turned The New York Times from being a great American newspaper to becoming one of the world's best-known news providers. We want to exploit that opportunity."

Stephen Dunbar-Johnson, publisher of the IHT, said Monday that The Times remained committed to publishing its print editions around the globe even as it enhanced its Web offerings.

A Times Co. spokeswoman, Eileen Murphy, would not comment on how the change might affect employees of the International Herald Tribune.

The masthead -- which lists the top editorial managers of the paper -- will also change, Ms. Murphy said, but she declined to elaborate.

Alison Smale, the Paris-based executive editor of the IHT, will retain that post at the renamed paper, Mr. Dunbar-Johnson said.

He also noted that for most of the Paris-based newspaper's long history, it has had New York in its name. The paper was first published in 1887 as the European edition of The New York Herald. Through a series of ownership changes, it became The New York Herald Tribune in 1935. …

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