Newspaper article International Herald Tribune

Millennials: Materialism on the Rocks

Newspaper article International Herald Tribune

Millennials: Materialism on the Rocks

Article excerpt

Early research suggests that younger adults, bruised by the financial crisis, have developed their own Depression-era fixation with money.

When I was a kid, my grandmother used to spirit packets of oyster crackers from restaurants. She unwrapped gifts meticulously, peeling back the tape with her nails so that she could reuse the paper. She stockpiled cans of food she bought with coupons.

These habits, judging by both anecdote and literature, were generational. My grandmother was born in 1917 and entered the work force during the Great Depression. I've been thinking of her generation -- the one that saved rather than spent, preserved rather than squandered -- a lot lately.

In the past year or so, data have come in regarding how my own generation, often called Generation Y, or the millennials, has adapted to our once-in-a-lifetime financial crisis -- the one that battered career prospects, drove hundreds of thousands into the shelter of schools or parents' basements and left hundreds of thousands of others in continual underemployment. And some of that early research suggests that we, too, have developed our own Depression-era fixation with money.

The millennials have developed a reputation for a certain materialism. In a Pew Research Center survey in which different generations were asked what made them unique, baby boomers responded with qualities like "work ethic." Millennials offered "clothes." But, according to new data, even though the recession is over, this generation is not looking to gorge; instead, they are the kind of hungry that cannot stop thinking about food.

"Call it materialism if you want," said Neil Howe, an author of the 1991 book "Generations." It seems more like financial melancholy. "They look at the house their parents live in and say, 'I could work for 100 years and I couldn't afford this place,"' Mr. Howe said. "If that doesn't make you focus on money, what would? Millennials have a very conventional notion of the American dream -- a spouse, a house, a kid -- but it is not going to be easy for them to get those things."

This condition is becoming particularly severe for the group that economists call younger millennials: the young adults who entered the U.S. job market in the wake of the recession, a period in which the unemployment rate among 20- to 24-year-olds reached 17 percent, when graduate school competition grew more fierce and credit standards tightened.

Many also saw their parents struggle through a pay cut, a job loss or another economic disruption during the recession.

It is not a uniquely American phenomenon, of course. Youth unemployment in Europe is a growing social problem -- and not only in teetering economies like Spain, where more than half of people younger than 25 are out of work.

Even in relatively affluent France, youth unemployment is nearly 27 percent, and the reluctance of young Frenchmen and women to play traditional consumer roles is a big reason that the country's auto industry cannot find enough buyers for its cars.

But in the United States, the harsh wake-up from the American dream, many economists fear, has left serious scars -- and not just psychic ones. Now that the economy has entered a steady but slow recovery, younger millennials wonder if they can make up that gap. Lisa Kahn, a labor economist at the Yale School of Management, studied the earnings of men who left college and joined the work force during the deep recession of the early 1980s. Unsurprisingly, she found that the higher the unemployment rate upon graduation, the less graduates earned right out of school. But those workers never really caught up. "The effects were still present 15 or 20 years later," she said. "They never made that money back."

Ms. Kahn worries that the same pattern is repeating itself. And new research from the Urban Institute augurs that this emerging income gap is compounding into a wealth gap. …

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