Newspaper article International Herald Tribune

Selecting the Fashion 500

Newspaper article International Herald Tribune

Selecting the Fashion 500

Article excerpt

The online site Business of Fashion has produced its first print edition, highlighting its selection of the 500 most influential people in fashion and a new digital product to follow their activities.

If everything has gone according to plan, about 600 of the fashion figures gathered in Paris for the finale of the spring 2014 shows have received a surprise with their turndown service Thursday night or at breakfast Friday.

Business of Fashion, the online site created in 2007 by Imran Amed, has ventured into print and was distributing the first results -- a magazine-style edition that showcases its complex "BoF 500" project, a selection of the 500 people who, the site believes, are shaping the fashion world today.

Also going live is, a digital platform with a landing page that will follow the selected figures through social media and lead to individual biographical pages.

In addition to reading new posts or taking a look at the latest photos, online users "can slice and dice the BoF500 by role, by country" and other categories, said Mr. Amed, who now also holds the title of BoF editor in chief.

He said the project, which has been a "big secret" and has taken months for his team of about 20 to complete, began as a way of expressing his vision of the fashion community, distilled from years of work and travel for Business of Fashion, commonly know as BoF.

"I began to form in my head a map of the fashion world," which wasn't the same as the one found in the media or other locations, he said. "I didn't know anywhere else online where this whole group of people were brought together."

Mr. Amed said there also was a strategic element to creating the list. "We are in the midst of building a business now," he explained, and having a cross-platform feature is intended to be a foundation for the future.

In the publication's letter from the editor, Mr. Amed described how he and his staff members had asked people around the world to name the fashion figures they respected or who they felt were making a difference in the industry. An initial group of 2,000 then was winnowed to the final selection. …

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