Newspaper article News Sentinel

Regal Movie Theater to Get 'Immersive' 4D Technology

Newspaper article News Sentinel

Regal Movie Theater to Get 'Immersive' 4D Technology

Article excerpt

A Regal Entertainment Group movie theater in Los Angeles will be the first theater in the U.S. to get new 4D technology.

AEG, a global sports and entertainment presenter, announced Monday that it has signed a deal with a South Korean company, CJ 4DPlex, to open a 4D theater at Regal Cinemas L.A. Live Stadium 14 in Los Angeles.

The 4D theater is part of a pilot project that Knoxville-based Regal will take a close look at this summer, Russ Nunley, Regal's vice president of marketing and communications said Tuesday.

"We definitely like experimenting with the premium experience," Nunley said.

The 4D announcement was made at CinemaCon, the annual convention of the National Association of Theatre Owners held in Las Vegas.

It's uncertain how fast 4D tech will spread to other U.S. theaters.

"We are completely driven by what our patrons want," Nunley said. "We look not only at the box office, but we do our own testing. ... We want to talk to people who have experienced (4D) and ask them if it added value to their experience. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.