Newspaper article Manchester Evening News

Huge Fines for Spam Marketing Texts Sends out Right Message ; COMMENT

Newspaper article Manchester Evening News

Huge Fines for Spam Marketing Texts Sends out Right Message ; COMMENT

Article excerpt

THE fines totalling Pounds 440,000, levied against two owners of a company sending out spam marketing texts, may seem a harsh punishment. But in the context of the business in which Tetrus Telecoms was operating, the punishment is proportionate. The Information Commissioner's Office found that the company owned by Christopher Niebel and Gary McNeish was sending out up to 840,000 texts a day, for example, telling people they may be entitled to Pounds 3,500 compensation for a recent accident, and encouraging them to claim.

This was not an attempt to contact people known to have been in an accident - people who may have a legitimate claim, not yet pursued. It was a massive, indiscriminate fishing expedition, likely to annoy many, worry the vulnerable, and perhaps even encourage the desperate and dishonest to make a bogus claim.

Merely by identifying people willing to make a claim and passing that information on, the firm was making up to Pounds 8,000 a day, that money, presumably, becoming part of the burgeoning costs of a compensation culture which are met, ultimately, by honest motorists through spiralling premiums. …

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