Newspaper article Manchester Evening News

PARTY Action ; Lights. Camera.Seen at the Oscars, Now Coming to a Shopping Centre near You. the Chance to Work That Red Carpet Look - from All Angles. Deanna Delamotta Creeps into the Spotlight

Newspaper article Manchester Evening News

PARTY Action ; Lights. Camera.Seen at the Oscars, Now Coming to a Shopping Centre near You. the Chance to Work That Red Carpet Look - from All Angles. Deanna Delamotta Creeps into the Spotlight

Article excerpt

SO, here I am standing in a dress two sizes too small, wearing heels three inches taller than I'd usually dare totter about in, being stared at by 32 cameras and a group of 'creatives' in their civvies.

The frock-fantastic A-listers never adopt this pose when they stride confidently into hundreds of camera flashes at the Oscars.

Confident and elegant, these girls know how to work the look rather than looking like a rabbit caught in the headlights.

Mindful of the fact that every inch of their dress will be analysed in minute detail by the dastardly queen of bile, Joan Rivers for the E! entertainment channel, they practise their pose to perfection. They also know that Cruella de Vil and her fellow fashion police critics will have the benefit of cameras that will freeze-frame that pose enabling them to dissect the dress and the wearer from every angle when they play the video image.

Sometimes the rear view is startlingly at odds with the front as even celebs don't have time to say 'Does my bottom look big in this?' And who really wants to have their derriere paraded before the world's prying eyes unless they're J-Lo? Although Angelina Jolie looked better from behind than the weird full frontal sticky-leg- out pose she adopted at this year's Oscars. 'Who wants have derriere paraded before world they're Thankfully my red carpet was in a studio on a Stockport industrial estate and rather than Joan Rivers I had Sue Boor, marketing director for Manchester Arndale giving me the once-over - as well as the guys and gals from MayNineteen Ltd events and its sister company Freeze 360 [degrees] who own and operate the camera rig in a new joint venture with Dropcity to bring the idea to UK shoppers for the first time this week.

"We wanted to bring a bit of star quality to the high street like never before and when we saw this camera rig we instantly knew it would be an innovative way for us to show off our fabulous party dresses at the centre. "Not only can women see themselves full circle but friends can join in and have lots of fun together creating a party moment and freeze-framing themselves in time," said Sue.

Pity I had no friends with me, just a dress, sky high heels and a stage. …

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