Newspaper article Manchester Evening News

A Star, from Salford to South of France. ; New Audi A3 Is a Treat in a Glamorous settingLaunch Featured Cool Venues Closer to Home

Newspaper article Manchester Evening News

A Star, from Salford to South of France. ; New Audi A3 Is a Treat in a Glamorous settingLaunch Featured Cool Venues Closer to Home

Article excerpt

WHERE best to film a cool car? The twin capitals of cool ... Manchester and Salford, of course.

The car as film star is the all-new Audi A3 Sportback, and M.E.N. Motoring attended the svelte five-door hatchback's international launch in the south of France a few days ago.

The car's movie role was part of a presentation to the assembled journalists, and backdrops included MEDIACITYUK and the Imperial War Museum North, both venues looking cutting edge and ultra modern, well suited to a car that has both of those qualities.

The A3 Sportback is the German manufacturer's biggest-selling model, testament to an appeal grounded in high-quality, technical excellence and real style. Cool? Certainly so.

At the launch, I got to run the rule over the motor in two specifications, SE and Sport, and three engine sizes, one diesel and two petrol with both manual and automatic transmissions.

The car has had a complete body redesign, but retains the recognisable A3 profile.

The lines are crisper than the previous model, with features including a lower dynamic line that gives the impression of movement when the car is standing, a rear spoiler as standard and a new headlight design with unique A3 LED running lights.

It is longer than the three-door model, with wheelbase increased by 58mm, giving more space inside.

The interior is characterised by an elegant, uncluttered and light design. There's an air of quality that would commonly be associated with cars from one or two classes above.

And there's an abundance of tasty technology, including the multi- media interface (MMI) operating system, with a screen that rises from the dashboard at start-up - and delivers all manner of features including posh satnav, telephone, radio and media.

Sport models have an adaptive dynamics system, allowing the driver to choose from five modes of driving set-up: comfort, auto, dynamic, efficiency and individual, which influence such things as the weighting of the steering and throttle response. …

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