Newspaper article Manchester Evening News

Sally's Ready to Spread the Word ; World Cup Chief Is Hoping for New Fans Legacy of Event Is Huge for the Sport

Newspaper article Manchester Evening News

Sally's Ready to Spread the Word ; World Cup Chief Is Hoping for New Fans Legacy of Event Is Huge for the Sport

Article excerpt

SALLY Bolton is tasked with making sure the 14th Rugby League World Cup entertains people across the globe, so it's not surprising she has endured one or two sleepless nights.

The 38-year-old general manager of the tournament admits to suffering a few nerves in the run up to the competition - but says she is confident it will capture the imagination of old and new fans. And Sally, who is based at the tournament's MediaCity headquarters, also believes the event will appeal to families and women - despite being a rough-andtumble sport.

She revealed tickets are selling well with world-class venues, including Old Trafford, helping to attract huge crowds.

Harrogateborn Sally, whose first job after university was in a marketing role for the 1995 World Cup, is a former chief executive of Wigan Warriors and grew up watching the sport with her dad. She said: "As part of the legacy of the games we want to attract new fans to the sport - we always want to get to new markets. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.