Newspaper article Manchester Evening News

Sports Stars Are Kitted out for Olympic Success ; Adidas Warehouse to Dress British athletesFitted out with Hi-Tech Gear for Russian Games

Newspaper article Manchester Evening News

Sports Stars Are Kitted out for Olympic Success ; Adidas Warehouse to Dress British athletesFitted out with Hi-Tech Gear for Russian Games

Article excerpt

ATHLETES taking part in the Winter Olympics are getting dressed for success right here in Greater Manchester.

Around 50 sports men and women, as well as 50 support staff from Team GB will go through the 'kitting out experience' at the Adidas warehouse in Hazel Grove, Stockport, in the next week in preparation for the Sochi games.

Sports stars including bobsleighers, figure skaters, cross country skiiers, curlers and snowboarders will be fitted for the latest hi-tech gear and given all the kit they need to triumph in Russia come February 7. Adidas has been the official sportswear provider to the British Olympic Association since 1984, providing athletes with kit for ten disciplines across five winter sports.

Britain's 2014 team is widely considered one of the strongest teams ever assembled and includes World Championship short speed track bronze medallist Elise Christie, Scottish curler Eve Muirhead and her team - the current Women's Curling World Champions.

Adidas bosses say the new kit has been created with 'innovation at its heart' - with the latest technology helping to maximise performance. …

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