Newspaper article Manchester Evening News

E-State of Mind ; Peugeot's New 308 SW Offers an Improved Approach on the Popular C- Segment Motor - and the Estate Model Is More Spacious Than Ever

Newspaper article Manchester Evening News

E-State of Mind ; Peugeot's New 308 SW Offers an Improved Approach on the Popular C- Segment Motor - and the Estate Model Is More Spacious Than Ever

Article excerpt

EUGEOT's heritage with C-segment estate cars is long and proud. Since the arrival of the 304 in 1969, every generation of the 300 series has included a successful estate variant.

The proportion of estates in the European C-segment has been stable for many years, accounting for around 10 per cent of the sector. Customers for estates are younger, more dynamic and often male for the C segment. They are represented by working couples, with or without children, who use their vehicle intensively and cover the highest mileage in the segment. They require considerable versatility, without having to make any sacrifices in the comfort, driving enjoyment and styling of their vehicle.

The Peugeot 308 SW meets their expectations by concentrating on the basic requirements in four key areas - design, efficiency/ functionality, driving experience and quality.

As with the New 308 hatchback, Peugeot's designers wanted the estate version to showcase simplicity, balance and fluidity of style. The front-end shares the character of its sibling, so includes the 'floating' grille framed in chrome flanked by expressive, emblematic headlamps. The stretched, yet slender, look is highlighted by a bright chrome window finisher, surrounding the entire glazed area and giving the car a very sophisticated look.

The car's generous dimensions allow it to offer volumes that are among the best in the segment. The boot below the parcel shelf is an impressive 660-litres, which includes 70-litres of storage under the floor.

The new car is fitted as standard with Magic Flat rear seats which are both easy and intuitive to use. This system allows instant folding of both parts of the rear seat using levers accessible on the sides of the boot.

Based on the innovative Peugeot i-Cockpit from the hatchback, the SW's interior comprises four elements - a compact steering wheel for a dynamic driving experience, a head-up instrument panel so information can be read without the driver taking their eyes off the road, a tall centre console and a 9. …

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