Newspaper article

Women Poised to Change Politics, Policy of Next Legislative Session

Newspaper article

Women Poised to Change Politics, Policy of Next Legislative Session

Article excerpt

"We have no litmus test on social issues," she stresses. "If someone asks for our support, we would give them the full respect and review."

In return, in 2012, the candidate received a personal and customized form of voter outreach, unusual for PACs and independent expenditures that rely on template, "insert candidate's name here" messages. The basics of the Voices strategy are reaching out to the women voters, calling for a specific woman in the household, and following up with a hand-written postcard. And no negative messages, says DeJournett. "Women don't want to hear other candidates being torn down."

Both Bonoff and Loon welcome an expansion of a group like Voices of Conservative Women. "I think that's up to the leadership, but they are unique by focusing on women candidates who are united around fiscal and economic issues," said Loon. "I would certainly hope they would look at a broad spectrum."

Bonoff says she knows the Voices brand is successful. "I have won and run on that platform," she said. "I think it's fiscally smart; the labels liberal and conservative are outdated.

Loon says the Voices' message, like her message and the message of DFL women who ran as fiscal conservatives, appeals to a diversity of voters. "A lot of pundits say Republicans have a problem with women, especially suburban women," she said. "I'm one of them. I think I can speak to women and to folks and find some commonality."

Commonality helped Loon and Bonoff last session when they worked on legislation to help low-income parents with child-caring skills. …

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