Newspaper article

Strib, PiPress Post Circulation Gains, See Online Growth

Newspaper article

Strib, PiPress Post Circulation Gains, See Online Growth

Article excerpt

The Star Tribune and the Pioneer Press have increased their circulation in recent months--and digital subscriptions to both newspapers are growing at a rapid rate, according to just-released figures from the Alliance for Audited Media.

According to the alliance, which tracks circulation numbers for newspapers across the country, the Star Tribune's average Sunday circulation between October of last year and March of this year grew 0.1 percent to 515,078 compared to the same period the prior year. Average weekday circulation during the period increased 0.3 percent to 301,345.

Circulation figures include digital subscriptions, which have rapidly gained popularity. The Star Tribune's digital subscriptions averaged 53,382 on Sundays during the reporting period, up 38.6 percent from the same period the prior year, and its digital subscriptions on weekdays averaged 73,651, up 21.7 percent.

There are other indications that online readership is rapidly growing: Average monthly unique visitors to the newspaper's website spiked 12.9 percent year-over-year to total 7.8 million during the period. In a Star Tribune-issued news release, Publisher and CEO Mike Klingensmith said that readers are "enthusiastically responding" to digital subscriptions.

The Star Tribune has also experienced gains with its "StribExpress" offering, a free opt-in Sunday edition that's delivered to non-subscribers and includes exclusive lifestyle content and many of the weekly ads that Sunday subscribers receive. Average Sunday StribExpress distribution between October and March increased 118 percent year-over-year to 64,793 households.

Although the Star Tribune remains a substantially larger newspaper based on circulation, the Pioneer Press saw the larger percentage gains between the two major Minnesota newspapers and ranks higher when it comes to weekday digital subscriptions. …

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