Newspaper article MinnPost.com

2013 Year End Report: MinnPost Moves toward Sustainability

Newspaper article MinnPost.com

2013 Year End Report: MinnPost Moves toward Sustainability

Article excerpt

MinnPost made major strides toward sustainability in 2013. For the fourth year in a row, we ran a surplus. This year's surplus was larger -- $118,072 -- enabling us to make substantial progress on building our reserves to a more prudent level.

We ended 2013 with $275,755 in cash on hand, our highest total in five years. This should reduce our need to borrow money in the summer, when our revenues are typically low.

More good news:

* Advertising/sponsorship revenue resumed its pattern of growth, finishing the year 19.5% higher than in 2012.

* Membership continued its steady growth, with 2,226 donors in 2013, up more than 6%.

* Our list of email newsletter subscribers shot up 24% between April and December, as a result of our first concerted effort to build that list.

* Our social media lists continued to grow -- MinnPost now has 10,831 likers on Facebook, for example, up 55% since last year.

* Based on the traffic-measuring service Quantcast, more than 100,000 people visit MinnPost at least twice a month -- double where we were just a few years ago.

* We sold out the Pantages Theatre for MinnRoast 2013. About 950 people including 64 sponsors enjoyed the gentle skewering of journalists, politicians and others including Gov. Dayton, Sens. Franken and Klobuchar, Mayors RT Rybak, Chris Coleman and Don Ness, Viking punter Chris Kluwe, Guthrie director Joe Dowling, former Sen. Majority Leader Amy Koch and gubernatorial candidate Tom Horner.

* MinnPost's Sixth Anniversary Celebration at Solera attracted 37 sponsors and almost 350 attendees. The atmosphere was festive -- in today's media landscape, every year is worth celebrating!

* The four-year growth capital campaign to Take MinnPost to the Next Level passed $900,000 in total pledges. And we launched a Planned Giving program to recognize donors who have notified us that MinnPost is listed as a beneficiary in their wills or other estate documents.

Other milestones in 2013:

* We received significant new grants from the Knight, McKnight, Bush and Joyce Foundations, plus commitments from Allina and the Robina Foundation and the Northwest Area Foundation. …

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