Newspaper article Pittsburgh Post-Gazette (Pittsburgh, PA)

TRENDING [Derived Headline]

Newspaper article Pittsburgh Post-Gazette (Pittsburgh, PA)

TRENDING [Derived Headline]

Article excerpt

APP

It's nice to share.

A just-released app called outmywindow allows users to organize existing digital photos or take new ones, then share with family and friends. The key here is control; unlike some other social media sites we could mention, outmywindow will not allow the friends of your friends to see Little Seth's birthday party photos or shenanigans from last winter's office Christmas party.

The free app, from Warner Bros. Technical Operations, is also a storage service for photos and works across multiple digital platforms. Users may, if they choose, allow those on their viewing lists to receive real-time alerts of photos as they are posted, and outmywindow promises to retain the native resolution quality from device to device.

"We see photos being another form of entertainment that -- much like the content we create -- evoke a strong emotional reaction from consumers," said Darcy Antonellis, chief technology officer and president of Warner Bros. Technical Operations.

There is more to the app than just social sharing: the company has partnered with Kidsave (www.kidsave.org), a nonprofit organization that helps bring potential adopted or foster children closer to families.

Even the invitation to join this social network is rather pleasant. I created a small album using one of my email addresses as a profile, then sent an invite to another.

"Maria thinks very highly of you and has invited you to join a new photo sharing service called outmy window."

She does, indeed.

-- Maria Sciullo

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