Newspaper article Pittsburgh Post-Gazette (Pittsburgh, PA)

Ridiculous Pass Offered Again

Newspaper article Pittsburgh Post-Gazette (Pittsburgh, PA)

Ridiculous Pass Offered Again

Article excerpt

The Ridiculous Pass," Snowshoe's marketing campaign to attract new guests, was so successful a year ago that it is offering it again.

And it's extending its season an extra weekend -- to April 5-6 -- when lift tickets will cost $40 to celebrate the resort's 40th anniversary. The resort also is offering a buy-one, get-one lift ticket special that weekend. More on that in a moment.

"The Ridiculous Pass," which cost $199 beginning Feb. 18 and now costs $299, entitles guests to unlimited skiing and snowboarding for the rest of this season and all of next season. There are no blackout dates.

The $299 cost, about half of what other resorts charge for a season pass, is the same for adults, teenagers, children 7 and older and members of the military. There is no charge for children 6 and younger and seniors 75 and older.

Spokeswoman Krysty O'Quinn Ronchetti said "The Ridiculous Pass" was "the brainstorm" of Snowshoe's marketing department and has been "a game-changer" for the resort.

"Thousands of first-time-to-Snowshoe guests bought the pass last year and we're on track toward having an even more successful pass sale this year," she said.

'"The Ridiculous Pass" is the best ski/snowboard deal out there," marketing director Dave Dekema said.

"It's too good to pass up. The value is ridiculous. For the price of what you might otherwise spend [on lift tickets] over a long weekend, you get to ski and snowboard" for at least five months.

He's correct.

Adult lift tickets this season costs $84 on weekends and $79 on weekdays. Adults visiting the resort Thursday through Sunday would pay $329 for lift tickets. If they had a $299 pass, they would save $31. If they bought a $199 pass, they would save $130.

Dekema said the resort originally was scheduled to close March 30 but its snow conditions "are prime for epic spring skiing and snowboarding. …

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