Newspaper article Pittsburgh Post-Gazette (Pittsburgh, PA)

Move over, Barbie Greenfield Artist to Debut Line of Dolls with Realistic Proportions

Newspaper article Pittsburgh Post-Gazette (Pittsburgh, PA)

Move over, Barbie Greenfield Artist to Debut Line of Dolls with Realistic Proportions

Article excerpt

Next to regular Barbie -- that unrealistically proportioned nemesis of "normal" female bodies everywhere -- the more compact stature and rounder curves of "Average Barbie," created by Greenfield artist and researcher Nickolay Lamm, looked like a healthier version of the female form to many who saw it online.

The doll's three-dimensional, computer-generated image existed only in the virtual world when it was created last year by Mr. Lamm, a 25-year-old graduate of the University of Pittsburgh.

But now, a fashion doll named Lammily based on that image is about to make her debut in the real world, thanks to months of publicity and a wildly successful "crowdfunding" project that has raised enough cash for Mr. Lamm to begin manufacturing the dolls for delivery in November.

But in spite of media attention he has received from venues including CNN, Time.com, the Los Angeles Times, "Good Morning America," the Huffington Post and Mom blogs galore for creating a more "normal-looking" doll, Mr. Lamm insists he's not a crusading feminist.

"I'm just a normal dude, sitting on the couch with his laptop, thinking dolls could look better if they had more typical proportions, like what you'd see around you," said Mr. Lamm, who pointed out that his dolls are meant to represent the healthy version of typical.

"I wanted this to be a healthy alternative, and she looks like a healthy, beautiful girl."

Lammily has brunette hair and hazel eyes and is wearing jean shorts, a blue-and-white ombre blouse, and white sneakers in the first manufacturing run, Mr. Lamm said.

She wears minimal makeup and comes with a blank passport, in which girls can write their own names, and espouses the motto, "average is beautiful."

Lammily also has bendable elbows, wrists, knees and feet so that she can be posed running, walking and engaging in an active lifestyle.

The dolls will begin to be shipped this fall, first to the more than 8,300 investors who have donated more than $280,000 to pay for initial manufacturing costs in exchange for the right to pre-order Lammily dolls, he said. …

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