Newspaper article Roll Call

Priebus Announces Minority Outreach Initiative at RNC

Newspaper article Roll Call

Priebus Announces Minority Outreach Initiative at RNC

Article excerpt

Republican National Committee Chairman Reince Priebus announced a $10 million outreach initiative Sunday to better convey the party's message to voters, particularly minorities.

Priebus said the GOP's "unprecedented" self-evaluation has shown that it has a "quality of context" problem with relating to voters, largely because of "parachuting" into communities months before an election rather than building grass-roots support.

If Republicans have a level of familiarity with a community, he said, it is easier to maintain party support in situations where a candidate's blunder - like Missouri GOP Rep. Todd Akin's "legitimate rape" comments -- could torpedo the chances for victory come Election Day.

"We have to win the math war -- which we do a good job of -- but we're going to have to learn how to win the heart war," Priebus said.

Republicans need to do a better job of translating to voters how the deficit can directly affect them, such as their employer's ability to give them a raise. …

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