Newspaper article Roll Call

Senate Republicans Duck Hunt in Louisiana | #LASEN

Newspaper article Roll Call

Senate Republicans Duck Hunt in Louisiana | #LASEN

Article excerpt

Senate Republicans are using a classic video game and tonight's season premiere of "Duck Dynasty" to target Sen. Mary L. Landrieu, D- La., in their campaign arm's first televised ad of the midterm election cycle.

The ad, obtained first by CQ Roll Call, utilizes Nintendo's "Duck Hunt" game, familiar to kids of the 1980s. Titled "Misfire," the National Republican Senatorial Committee's spot says Landrieu has "bad aim" when it comes to issues such as "health care, energy, taxes and jobs."

It will air only in New Orleans during the first episode of the Louisiana-based A&E reality show Wednesday night, as well as next week's episode. Watch "Misfire" here:

The targeted TV ad buy is just one part of a congressional recess campaign to connect with voters in states where Democratic incumbents are seeking re-election.

The NRSC plans to use phones, billboards, push cards and walk days, plus Web videos and a social media push, to target incumbents in Alaska, Arkansas, Illinois, Louisiana, Minnesota, New Hampshire and North Carolina, plus House members running in Iowa and Michigan. …

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