Newspaper article Sarasota Herald Tribune

SNN Local News Grows Audience with Verizon

Newspaper article Sarasota Herald Tribune

SNN Local News Grows Audience with Verizon

Article excerpt

SARASOTA

SNN Local News, a 24-hour local news channel serving Sarasota and Charlotte counties on Comcast's cable network since 1995, became part of the Verizon FiOS lineup on Thursday.

The move takes SNN into Manatee County homes for the first time, and dramatically expands the station's reach within Sarasota County.

"It's a game changer," said Doug Barker, SNN's president and chief executive.

"We are currently, through Comcast, available in 188,000 houses in Sarasota and Charlotte Counties," Barker said. "This expansion represents an increase of cable subscribers for SNN by more than 40 percent."

For the cable company, the agreement sets it on a more level playing field with Bright House Networks, the dominant cable carrier in Manatee. Bright House has its own 24-hour news operation, known as Bay News 9.

Verizon subscribers will be able to view SNN on Channel 26. The station will continue to be available to Comcast viewers on Channel 6, and on Channel 400/HD.

"We are always looking to add content to FiOS TV that is appealing to the local communities we serve," said Verizon spokeswoman Heather Wilner. …

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