Newspaper article Sarasota Herald Tribune

Go Online to Avoid Lines

Newspaper article Sarasota Herald Tribune

Go Online to Avoid Lines

Article excerpt

PUBLIX PROGRAM: At two stores here, deli orders can be ready to pick up


Sarasota Publix sub lovers will not have to wait in line during the lunchtime rush hour any longer.

Customers can order a Publix sub or other deli items online and pick it up inside one of two local stores now offering the service. Since launching the online ordering service in Lakeland on Aug. 3, the grocer is expanding the program by testing it in several stores in the Tampa Bay area and Southwest Florida.

Publix stores at 3428 Clark Road in the Beneva Village Shops and at 6543 S. Tamiami Trail in the Sarasota Pavilion plaza offer the online service.

No stores in Manatee County offer the online ordering yet, but the supermarket chain has plans to introduce the program in 50 stores nationwide this year, spokeswoman Shannon Patten said.

Shoppers can order a custom sub sandwich, wraps, sliced meats and cheeses from their computer or phone by visiting There, customers can select what kind of sub they want and toppings, sliced meats and cheeses and specify a pickup time. An order pickup number will be provided by email.

Other deli products can be ordered online, too, specifying brand and thickness of slices.

Some grocery stores will have in-store devices for order placement.

"Publix online ordering is a natural extension of our service commitment, especially for our on-the-go customers," Patten said.

All sales prices offered at the specific store will be honored if current on the day of pickup. Payment is made when the food is picked up. There is no minimum order required, and no extra fees will be charged for the service. Signing up for a My Publix account is required, but free.

"This is just one way grocery chains are trying to reach out to the mobile market," said Pat Fitzpatrick, a consultant with Atlanta Retail Consulting. "It started years ago with kiosks, where some chains let shoppers type in their orders for pick-up at a later time. …

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