Newspaper article The Record (Bergen County, NJ)

Domestic Violence

Newspaper article The Record (Bergen County, NJ)

Domestic Violence

Article excerpt

MILLIONS OF people will watch the Super Bowl tonight. In addition to the game between the Seattle Seahawks and the New England Patriots, fans will stay tuned in for the commercials.

A 30-second advertising spot this year reportedly costs an average of $4.5 million. Companies try to come up with their most buzzworthy commercials to get people talking long after the game ends.

There is one particular ad this year that we hope will stand out with viewers.

The NFL has given airtime to a public service announcement from No More, an anti-domestic violence and anti-sexual assault group. Domestic violence became a front-page issue when a video was released showing former Baltimore Ravens star Ray Rice knocking his then-fiancee unconscious in an elevator.

This was hardly the first incident of domestic violence involving an NFL player. It wasn't even the only one in 2014. But the video put the league in a harsh spotlight, and NFL Commissioner Roger Goodell was rightly criticized for the league's poor response to domestic violence incidents committed by its players. Penalties were more significant for players busted for smoking marijuana than hitting their spouses, and Goodell seemed to act only when public outcry was too much to ignore. …

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