Newspaper article The Christian Science Monitor

Ice Bucket Challenge Comes to China - with an Equine Twist

Newspaper article The Christian Science Monitor

Ice Bucket Challenge Comes to China - with an Equine Twist

Article excerpt

What is an environmentally responsible entertainer to do when he is given the ice bucket challenge in a country where water resources are scarce?

Douse himself in freezing horse urine.

The ice bucket challenge, which is a way of raising awareness of ALS and money for research, is now sweeping China. But as star DJ Yang Yue showed, the campaign has taken on distinctly Chinese characteristics.

The craze began in China two weeks ago when Liu Zuohu, the founder of a smartphone company, poured icy water over himself. Other high-tech entrepreneurs such as Terry Gou (whose Foxconn company makes most of Apple's iPhones) and Robin Li (founder of Baidu, China's dominant search engine) were quick to follow the fad.

The campaign has also taken a curiously institutional turn. In other countries, individuals challenge other individuals to take the challenge and/or donate funds. Here, the state-run China Central Television network used its social media account to challenge the Ministry of Civil Affairs. …

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