Newspaper article The Christian Science Monitor

Commute like a Queen: Uber and HBO Offer a Ride of Thrones

Newspaper article The Christian Science Monitor

Commute like a Queen: Uber and HBO Offer a Ride of Thrones

Article excerpt

For aspiring kings and queens who've dreamed of reigning Westeros - or midtown Manhattan - from the Iron Throne, this ride beats them all.

Uber has joined forces with HBO Now to give riders the chance to experience "Ride of Thrones." On Thursday and Friday, Game of Thrones fans in New York City can summon their very own Iron Throne via Uber's app for a photo opp on the throne or a ride through the streets of New York on an Iron Throne pedicab.

A marriage of three of the most successful stories in business today - Uber, HBO, and Game of Thrones - Ride of Thrones promotes HBO's new stand-alone streaming service, HBO Now, which provides TV viewers access to HBO content, including the hit drama "Game of Thrones."

For a limited time, New Yorkers can summon a regal ride by entering the promo code "ThroneRides" in the Uber app. Users can choose one of two options: "THRONE" to take photos with the throne in the glass truck or "PEDICAB" for a ride in the throne pedicab. …

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