Newspaper article International New York Times

In Milan, a Different Front Row

Newspaper article International New York Times

In Milan, a Different Front Row

Article excerpt

Few celebrities are in evidence at the Italian fashion shows.

In February, after Katy Perry arrived nearly an hour late to Moschino's fashion show in Milan, she was greeted by a chorus of boos when she posed for photographers before taking her front-row seat.

It was business as usual for a fashion show in recent seasons: A big star held up the show, photographers got what they needed, and the collection felt, to some extent, beside the point (Jeremy Scott, the designer at Moschino, said after the show that it was held up because models were tardy, not because of Ms. Perry.)

On Thursday night, a crush of people outside the Moschino show on Corso Venezia were armed with cellphones and looking for stars. It was a chaotic scene ("This is insane," remarked the model Coco Rocha, after it took her a few minutes to uncomfortably squeeze in). Mr. Scott, who also has his own label in New York, is known for his celebrity-hot shows, and the mob outside was ready.

The thing was, it may have been a small letdown. The front row this year featured Ms. Rocha, the teenage actress Bella Thorne and the Korean singer CL. The photographers snapped away, and while CL has a big following in Korea, it wasn't exactly the star power of last year. "Certainly the celebrity quotient this year at Moschino was much less," said Anne Fulenwider, the editor of Marie Claire, after the show. "I've been here for about 36 hours but I've seen fewer celebrities."

Mr. Scott certainly doesn't have a problem wrangling celebrity friends to show up at his events. Just last week, Miley Cyrus debuted a line of colorful, kooky trinkets, and walked out with him at his show. At Mr. Scott's after-party last week at Space Ibiza in Midtown Manhattan, Madonna, Whoopi Goldberg and Skrillex all dropped by to celebrate.

But back in Milan, there's something in the air this year. "Everyone was so celebrity obsessed," Ms. Fulenwider said. "I love a celebrity; I'm meeting with them all week and we rely on them for our business, magazines. The thing is, everyone really just wanted to see the clothes, and wanted the show to start. …

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