Newspaper article International New York Times

Paris: Fusing Art and Fashion

Newspaper article International New York Times

Paris: Fusing Art and Fashion

Article excerpt

The Each X Other label invites artists to create, and adds a fashion collection into the mix.

Fashion weeks and art fairs, boutiques and galleries feel all but interchangeable these days -- especially as the fashion industry has adopted "art speak," with "curated spaces," "provenance" and "limited edition" firmly embedded into the business of selling clothes.

To Jenny Mannerheim, co-founder of the art-fashion label Each X Other, it is all a question of reach. "Art can feel like a closed medium but with fashion you open the curtain and there is a public," said Ms. Mannerheim, who also runs Galerie Nuke in the Marais district of Paris.

That interaction was the reason, at least in part, that Ms. Mannerheim and the fashion designer Ilan Delouis created their unisex Paris-based label in 2012. "The idea was to fuse fashion and art," explained Mr. Delouis, who also runs the fashion brand Faith Connexion.

Each season, six or so artists are invited to collaborate with the two founders and the London-based artist Robert Montgomery to create limited-edition artworks and to design objects, books and film. While the collaborations change according to the artists' work, a fashion collection is always included.

"It's not just sticking a print on a T-shirt, it's about a translation," Mr. Delouis said. "We study their work; we show different fabrics and techniques; and we discuss silhouettes -- it's an ongoing dialogue."

"I'm not afraid of taking the messages of my work into new territories," said Mr. Montgomery, referring to the artist Jenny Holzer's axiom: "Use what is dominant in a culture to change it quickly."

"With Each X Other, Jenny, Ilan and I talked a lot about fashion being a 'medium,' the garments being a channel for ideas, almost fashion as a publishing medium."

Each X Other's art and fashion items are displayed together at retailers such as Galeries Lafayette in Paris, Barneys New York and Isetan in Tokyo, and it has a leather-trimmed jacket listed at 715 euros, or about $900, on Net-a-Porter. …

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